Social Media; What are the Mistakes & How to Avoid Them

71% of Internet users world wide also use social media, 2.46 billion as of 2017 to be exact. We are certainly part of that figure as the Digital Nomad Family.

 

Using social media to ensure your business succeeds is no longer an option, but an essential part of a business’s marketing strategy. However, just being present on a social platform is not enough – you need to ensure that your strategies are not harming your ‘brand’.

Here are 7 things to avoid;

 

1/ Always Selling

Continually trying to sell, will get you nowhere!  Obviously, your ultimate goal is to promote your business on social media. However, it should be recognised that customers are savvy and intelligent, especially nowadays. A better approach is to develop an informative, rounded content strategy that includes posts that are engaging, relevant to your audience and not obvious sales pitches

 

2/ Lack of Originality

Sharing useful content from other sites that you believe your prospective customers will find valuable is good practice. However, this does not mean you shouldn’t post your own content as well. Your customers and clients buy into YOU and YOUR brand, therefore it is essential that you acknowledge, appreciate and respect that and provide them with original content.

 

3/ Random Postings

Inconsistency and random posts will turn your customers off, and there’s a good chance that they may forget you even exist. The best way to avoid this is to create a schedule and stick to it. Finding out when your followers are paying most attention to social media platforms, using the free insights within the platform (make sure you have a business account on Instagram to access this feature), and start posting content.

 

4/ Not understanding how Social Media actually works

Learn what hashtags, tagging and @replies are for. Sounds simple, but learn how to use it and you’ll be able to access a much larger audience. If you don’t know, you run the risk of preventing a huge amount of people from seeing your posts.

 

5/ Not Having a Social Media Policy

Your brand needs a policy that contains guidelines for your staff to follow while interacting on social media. Without one you are potentially exposing your brand and business to interpretations of individuals – which may not align with your expectations.

 

6/ Approaching all Social Platforms the same

Different audiences use different platforms. Spend some time learning who uses what, and tailor you posting to this. For example, people on Instagram are looking for something very different to those on Twitter. Know your audience and their platforms.

 

7/ Focusing only on numbers

While it is important to grow your audience, it is also vitally important to interact with them. Focusing only on numbers will only get you so far before you start to lose them – no one likes to be ignored!

 

 

If you’d like to speak to us about creating a digital marketing strategy to grow your business, please get in touch with us! We can help you develop skills with a number of platforms so don’t be shy, just let us know!

 

Until next time!

 

(P.S. To take a FREE look at the digital business system we use to live a nomadic lifestyle, click here!)